波特五种竞争力量模型 Five Forces Model Of Competition
应用波特的五种竞争力模型分析法，对FTM公司的外部产业竞争性状况进行了分析。
Use the method of five kinds of competitiveness models of Potter's, and analyse the outside competitiveness state of industry to FTM company.
其中主要运用了波特五种竞争力模型、SWOT矩阵以及汤姆森和斯特克兰方法等分析工具。
The analytic methods the paper mainly uses include the Porter five-kind competitive abilities model, the SWOT matrix as well as the Thompson and Stirkland method.
进而分析了国内空调控制器行业的趋势、环境和现状，并运用五种竞争力模型和SWOT方法。
An analysis on the development trend of air condition controller industry of China and the present situation was made with approach of five competitive forces model and SWOT method.
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