互联网之外，病毒式营销被用来指“口碑（word-of-mouth），”“制造热点（creating a buzz），”“整合媒体（leveraging the media），”“网络营销（network marketing）。”

Off the Internet, viral marketing has been referred to as "word-of-mouth, " "creating a buzz, " "leveraging the media, " "network marketing."

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本文主要探讨了口碑营销的优势及其在互联网上实现的渠道和方法。

This paper discusses how to bring into effect of the public-praise marketing on the internet for our enterprises, and also probe into the methods and paths of its implementation.

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