将消费者行为理论推广到非完全竞争的买方行为。
The consumer behavior theory is extended to buyer behavior of imperfect competition.
本课程研究了一些影响市场营销决策的基本因素，例如买方行为、竞争、定价、广告、分销和销售方式等。
The course examines the fundamental issues that influence marketing decisions, such as buyer behavior, competition, pricing, advertising, distribution and selling methods.
买方行为可以被定义为，是个人的购买和使用产品及服务的一系列行动，也包括推进和确定这些行动的决定过程。
Buyer behaviour can be defined as actions of a person to purchase and use products and services including the decision process that proceed and determine them.
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