星巴克数字营销主管亚历山大·维勒尔谈起星巴克的经验，“在很大程度上，咖啡店本来就是一个社交网，社交网站是星巴克社交网天然的补充。”

"In many ways, the coffeehouse is the original social network, so social media is a natural extension of who we are as a company," says Alexandra Wheeler, director of digital strategy for Starbucks.

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