管理者可以利用他们对每位员工的了解来使奖励个性化，这些奖励是他们可以控制的。
Managers could use their knowledge of each employee to personalise the rewards over which they have control.
员工们都一致认为这些个性化信件使他们非常专注他们的任务---目标也达到了。
Employees overwhelmingly agreed that the letters had focused them mightily on their tasks—and the goals were met.
在元搜索网站上，酒店应摒弃价格商品化策略，而是提供产品的个性化信息，以与竞争对手的产品形成差异化要找到差异化的因素，彻底地研究你的服务，并通过提供一线服务的员工深入了解
To find differentiating factors, thoroughly study the service you offer and interview the people that provide it
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