基于门户的界面提供了个性化体验，它考虑到用户的身份、角色和个人偏好。
The portal-based interface provides a personalized experience, which considers the user's identity, role, and personal preferences.
Hewett表示，企业保护这些客户的品牌忠诚度的其中几个方法是，使用个性化和用户偏好策略、在线忠诚度计划以及在线提供客服等等。
To protect the loyalty of these customers, companies use personalization and user preference, online loyal programs and online customer care, to name a few methods, Hewett said.
新功能：口味偏好设置，个性化主页，可以混合搭配出的新类型
New Features: Taste Preferences, Personalized Homepages, Mix and Match Genres
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