竞争优势描述的是一种企业拥有之后就能以高利润的业绩在外部市场竞争中胜过竞争对手的优势。
Competitive advantage describes an edge that a firm has over its rival in external market competition in terms of high profit performance.
他们宣称找到了提高公司业绩的动力,但实际上他们主要是展示了人们对表现优越的公司的描述方式罢了。
They claim to have identified the drivers of company performance, but they have mainly shown the way that high performers are described.
许多银行为了获得其中的一个国家奖,或甚至更好的一个地区奖或全球奖,都想尽办法来描述宏大的零售战略和业绩。
Many Banks went the extra mile in describing in great detail their strategy and performance in a bid to win one of the country awards or, even better, a regional or global award.
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