一个具有销售力的创意,基本上从未改变过,必须有吸引力与相关性。 但是,在广告噪音喧嚣的今天,如果你不能引人注目并获得信任,依然一事无成。
A good basic selling idea, involvement and relevancy, of course, area simportantas ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got no thing.
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