But the advent of the web, internet forums and social networking sites has given WOM the power to turn a product from global hero to zero with frightening speed.

但网络、互联网论坛和社交网站的出现，却让口碑拥有了以惊人的速度将一个产品从全球英雄变成狗熊的能力。

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The latest figure spread-eagled haplessly on the field is that of Rick Perry, the governor of Texas, who has managed to go from hero to zero after less than two months in the race.

最后一个在场上跌成大字型的球员正是德州州长里克·佩里，他在开始竞选两个月不到的时间内就成功从英雄变成了狗熊。

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Asakura driving hero known as the "Devil Z" of "S30Z". Also the island there is also a surgeon, Akikawa Zero of capital Chennai to the goal of most high-speed challenge.

主人公朝仓驾驶着被称为“恶魔之Z”的“S30Z”还有外科医生岛达也，秋川零奈向这首都最高速的目标发起挑战。

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Which is why the only economic argument that matters is how close the UK is to tumbling from fiscal hero to zero - how close we are to becoming Italy.

BBC: Would euro solution be costly for Treasury?

In a chaotic final couple of laps, Heidfeld jumped from eighth to third place on the track with what he called a "hero or zero decision" to come in for wet-weather tyres with two laps to go.

BBC: Hamilton stripped of Belgian win

What they have in common is a North East footballer, turned agent, who in their eyes went from hero to zero.

BBC: North East football agent linked to failed Belgian club