Task 2: Optimizing your keywords.

任务2：对关键词进行优化。

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Refine your keywords to answer these questions.

根据这些问题精炼您的关键词。

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But the first step of SEO is choosing your keywords.

但是，SEO的第一步是选择关键词。

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Categories are based on actual Google.com search terms and are matched up against your keywords, ad text, and landing page text.

FORBES: Google Wants You to Suck Less at AdWords

The more general your keywords are, the more page views without clicks you'll experience and the faster your budget will dry up.

FORBES: Magazine Article

So make sure your keywords and search meanings line up.

FORBES: Do You Know Your 10 Most Important Keywords?