abstract:In some countries, X or XXX is or has been a motion picture rating reserved for the most explicit films. Films rated X are intended only for viewing by adults, usually legally defined as people over the age of 18 or 21.
It was given an X-rating and was included in a group of "video nasties" - a term used to describe extremely violent and disturbing, low-budget horror films from the US and Italy.
Fox originally guaranteed advertisers on X Factor about a "6" rating in the coveted demographic of people 18 to 49 years old roughly equivalent to 7.6 million viewers, according to two people familiar with the situation.
Thankfully, recommendations can be culled using the new Dash's rating system -- thumbing the X button on the recommendation page allows you to pin an item, dismiss it or rate it out of five stars.