...德·克拉斯维尔(Richard Craswell)、鲍勃·希尔曼(Bob Hillman)、弗洛伦西亚·马洛塔(Florencia Marotta)、沃格勒(Wurgler)、艾瑞尔·波拉特(Ariel Porat)、琼·施耐德(Joan Schneider)以及多伦·艾希曼(Doron Teichman)对本书的延伸探讨及评论。
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... 名字: Wurgler 姓: Victor 标签: Victor Wurgler ...
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Jeff Wurgler 沃格勒
Jeffrey Wurgler 杰弗里·瓦格勒
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Among those obsessive-compulsive few who do bother to click, Marotta-Wurgler suspects that an even smaller fraction do much reading.
FORBES: Who Reads The Fine Print Online? Less Than One Person In 1000
In one study by NYU professor Florence Marotta-Wurgler, only about .11% of users clicked on a terms of service agreement.
FORBES: Feds: "Unread" Privacy Policy Lets Us Nab WikiLeakers' Twitter Data
That's the conclusion of Malcolm Baker of Harvard Business School, Brendan Bradley of Acadian Asset Management in Boston and Jeffrey Wurgler of New York University's Stern School of Business.
FORBES: Magazine Article
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