Judging by the fact the the video, as of this writing, has over 29 million views on You Tube, it would appear that many others also found it quite interesting, if not, dare I say, brilliant.

FORBES: Taking It To The Streets - A Brilliant Example Of Street Savvy Marketing

The important message, Teno says, is that we come to a national consensus for the use of a feeding tube and that patients set down in writing, via an advance directive or living will, what living (and dying) condition they find acceptable.

FORBES: For Dying, Geography Can Be Destiny