We all know that much of early-stage technology startup success comes from execution and often what you're working on today will be rolled out more seriously over the next several months.

我们都知道科技初创公司的早期成功很大程度来自于执行，眼下在做的工作往往未来几个月就会有很大的变化。

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For Sorrell, this means working out what technology can do: "We're interested in the application of technology - not its origination," he explains.

在索雷尔看来，技术要为我所用：“我们关注技术的应用，而不是产生。”他解释道。

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Ariane says it is working with a string of major hotel chains, including Hilton, IHG and Rezidor, to roll out various parts of its technology around the world.

Ariane说一些连锁酒店已经使用了他们的部分技术，包括希尔顿酒店、洲际酒店和Rezidor酒店。

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Mr. Brichter got his start in the mobile industry while at Apple from 2006 to 2007 as part of a five-person group working out early kinks in technology that made the iPhone's graphics hardware and software communicate.

WSJ: Loren Brichter, a High Priest of App Design

Teams are currently in winter testing, working out how best to deploy the new technology.

BBC: Hamilton welcomes new regulations

But sources say Sun and the alliance, staffed by both Sun and Netscape employees, are in the process of working out a licensing deal for the Netscape technology.

CNN: Sun/Netscape Alliance brings directory ties