Every election throws up an identikit swing voter—“Mondeo man” and “Worcester woman” in campaigns of yore—whose demographic group is said to hold the key to the outcome.
abstract:"Worcester woman" is a political term used by polling companies in the United Kingdom. It profiles or describes a type of median voter, a working class woman in her 30's with two children who worries about quality of life issues and little interest in politics.
Everyelectionthrows upanidentikit swing voter - "Mondeoman" and "Worcesterwoman" incampaigns of yore-whose demographic group is said to holdthe key to the outcome.