To be sure, women's bodies in various states of undress are standard attention-getters for all manner of male-oriented products, from beer to screwdrivers.

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The standard of care shifted for many doctors after the Women's Health Initiative trial was halted, but updated recommendations from the task force are important because many patients still have questions, and many doctors are reluctant to let go of old prescribing habits, Crandall said.

CNN: Government panel: Hormone therapy 'not recommended'

At Century's Standard Textile factory, a partnership with the Israeli textile company Delta Galil, 300 women sit at industrial sewing machines making 14, 000 panties and undershirts a day for major U.S. brands, including Victoria's Secret and J.

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