This has been a public-relations nightmare for Toyota, as its brand name has been synonymous with quality and reliability.

对丰田来说，这是一场公共关系的噩梦，因为长久以来，丰田品牌一直是品质和可靠性的代名词。

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To the design of sync with the European style and quality products, excellent service and a good brand.

以与欧洲同步的设计款式、优质的产品、优良的服务，获得了良好的品牌效应。

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It's important to make our brand a household name that people associate with trust, quality, and empathy.

这一点是非常重要的，即如何让我们公司的品牌成为一个真正家喻户晓的名字，而且是一个可以让用户联想到信任、质量和共鸣的名字。

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"We wanted to establish a brand that everyone associates with high quality, like Gore-Tex, " says Coombs, 34.

FORBES: Magazine Article

"The LEGO company is a renowned global brand, synonymous with quality, design and most importantly, fun, " said Patrick Sullivan, director of product management at Belkin.

ENGADGET: Belkin signs licensing deal with Lego, encourages you to brick your phone

But Dell historically had a brand reputation of quality products with an excellent service experience.

WSJ: Managing in Asia: Dell Goes Local; Steve Felice