And it isn't just a matter of splitting up the pie. This is a winner-take-most market: Having 9% of search doesn't mean Microsoft has 9% of search marketing dollars.

这并不是从中分一杯羹的问题，而是一个赢家通吃的市场：拥有9%的市场份额并不表示微软能够获得搜索市场收入的9%。

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But they also operate in markets that allow a winner to take all (or most).

但是他们也在市场上进行着操作，这使胜者可以获得全部或大部分利益。

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This is the group that has benefitted most from the winner-take-all economy: the 0.1 per cent, whose share of the national income was 7.8 per cent in 2009, according to I.

NEWYORKER: Super-Rich Irony