A group of Stanford Engineers has applied this bit of obviousness to the one area where, to date, it has been less than obvious: wireless spectrum.

一群斯坦福大学的工程师们已经把这种常识应用到无线通信频谱领域，而在这一领域，到目前为止，这一常识还不怎么明显。

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Creating such obviousness may require brand managers to thoroughly engineer underlying complexity, but complexity is not where consumers wants to go themselves.

FORBES: How Blur Devours Brands