With a highly specialised process, an advertiser's website appears as a pop-in in a Full Page AD format when a visitor is browsing the publisher's website.

服务供应商透过高度专业的程序，令广告商的网站在人们浏览发布商网站时，以整页模式通过后者的嵌入式视窗呈现。

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While companies are typically charged a certain sum every time a display appears, a search ad only costs an advertiser when it's clicked.

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