Develop to from jewelry culture with own leading sign and to form brand with own valuable idea what is the effective means to shoot for the same customer.

探索形成具有自己主导标志的饰品文化，形成品牌自己的价值理念，是争取同类消费者的有效竞争手段。

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The re-launch process started two years ago with a comprehensive market research programme, set up to crystallise what the Johnstone's brand means to everyday users.

此番新商标的推出始于两年前，为此建立了一个综合性的市场调查项目，旨在研究约翰斯通品牌对日常使用者的意义何在。

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That means playing the brand game - a game that has long been owned by what we call "traditional media companies."

这意味着，发挥品牌游戏-游戏一直以来所拥有的我们称之为“传统媒体公司。”

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Is everyone on your team always centered on what the brand experience means today, how it may be changing .

FORBES: Make Your Brand A Business Diagnostic

In this interview, she gives advice to both high school graduates who want to get into Harvard and recent graduates who are pursuing a career, as well as explaining what the Harvard brand means to her and her thoughts on the future of education.

FORBES: Harvard's Drew Faust Gives Her Best Career Advice to Students

At Virgin and Nike the brand means--what?

FORBES