On view of the tendency in western business management, the paper analyzes the main problems existing in Chinese business management and puts forward the relevant countermeasures.
从西方企业管理的发展趋势出发，分析了我国企业管理中存在的主要问题，提出相应的对策。
In this paper, the "Western Business Daily" is chosen as a case to study the advertising market through its status, problems and countermeasures, in an attempt toe.
本文特选择《西部商报》为个案，通过对其广告市场及其培育的现状、问题与对策的研究，试图为西北欠发达地区都市类报纸广告市场培育与开拓提供一定启示。
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