Website personalization will enhance customer satisfaction and loyalty, increase their visit frequency and, eventually, increase the opportunity of transaction.

网站的个人化最终会强化客户的满意度与忠诚度、增加客户拜访网站的频率而进一步增加交易的机会。

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At the same time, the company reworked its customer loyalty program, overhauled its website and introduced a digital book store.

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