Other studies have found that watching ads for beer and popcorn may make you more likely to consume them.

其他研究发现，观看啤酒和爆米花的广告可能会提高观看者购买它们的可能性。

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When you're watching ads, and so forth, you're kind of passively watching it, but your brain is responding to it.

当你看广告及其他东西时，是一种被动观看，但是你的大脑会对他作出反应。

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Hulu is only free to watch, and you have to pay the good old-fashioned way, by watching ads you may or may not care about.

Hulu只是免费观看，你得按照老规矩付出时间来观看可能并不想看的广告。

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"And the Super Bowl for decades has been the one time that you are actually interested in watching the ads.

VOA: standard.2010.01.27

"It's probably the only place today where you can get that huge amount of people watching, wanting to watch the ads.

VOA: standard.2010.01.27

"These ads do have a huge impact. So many people know that they are watching the Super Bowl not just for the game but for the ads, that they are paying close attention to the ads and to the messages."

VOA: standard.2010.01.27

But waiting for the little pop-up attention tests added a game-like quality to watching ads.

WSJ: Trusty Viewers Get Free Video With Ad 'Work'

The difference: The networks may have a more convincing argument this year, thanks to a new measurement tool that could prove some delayed viewers are still watching ads.

FORBES: TV Buying Season Begins

Advertisers obligingly went along, buying on faith and lacking a way to precisely quantify how many viewers were not watching the ads.

FORBES: ZAP!