There's a growing appreciation that superficially similar groups of customers may have very different preferences in terms of what they want to buy and how they want to buy it.

越来越多的人认识到，表面上相似的顾客群体在他们想买什么和他们想怎么买方面可能有非常不同的偏好。

youdao

We want to show customers that we do more than just sell travel, but also want to help them make the most of their holiday time.

我们想告诉我们的用户，我们不仅仅出售旅行服务，我们也希望能帮助他们更好地利用他们的假期时间。

youdao

Developers want to deliver quality, customers might want features and management to protect their budget.

开发人员希望交付质量，客户想得到功能，还想让管理层控制住预算。

youdao

He says big coffee sellers like Starbucks help his business by building a base of customers who want something better.

VOA: special.2011.02.11

It's like you want passion for technology but you need passion for customers, and you got to get kind of the Yin and Yang.

就像你想要对技术的热情,但是却需要对消费者的热情，这又有点像阴阳之间的抉择。

斯坦福公开课 - 微软CEO-Steve.Ballmer谈科技的未来课程节选

Well, I want to say the most memorable customers are probably the ones that we like to see come in, and

我得说，大多数记得的顾客，可能会是我们希望能够来我们店里的客人，

什么样的客人都有 - SpeakingMax英语口语达人

They want more workers, they want loyalty cards for their pro customers, they want more control over what goes at the end of the aisles.

FORBES: Hammered

"The Ford C-MAX Energi is within financial reach for those who want a hybrid, but is also something customers will want to reach for because of its unique look and amazing value, " said Michael O'Brien, Ford electrified vehicle marketing manager.

ENGADGET: Ford C-Max Energi pricing: $29,995 after a federal tax credit, available this fall

What do customers want, and how can we give them what they want?

FORBES: Plan to Grow in 2011 - Like Apple, Google, Virgin