Peter Wallace, Head of Performance, Total Media, "There is still an air of mystery amongst clients as to how these attribution models are actually created and therefore how they benefit them."

客户们现在仍在疑惑归因模式究竟是怎么形成的，也不知道归因模式究竟能给自己带来怎样的利益。

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There is no place in the 23-man squad for Geordan Murphy, while old faithfuls like Hayes, Alan Quinlan, Shane Horgan, David Wallace and Peter Stringer are named on the initial replacements panel.

BBC: Full-back Earls gets Ireland call

Ronan O'Gara and Peter Stringer earn starts with Luke Fitzgerald switching to full-back and Paddy Wallace and Andrew Trimble are also included.

BBC: Samoa name strong line-up to face Ireland in Dublin

Lord Mayor Peter Abraham suggested the honour as Aardman won its fourth Academy Award for the film Wallace and Gromit: Curse of the Were-Rabbit.

BBC: NEWS | UK | England | Bristol/Somerset | Aardman offered freedom of city