The winning trio want to use a third-generation technology called W-CDMA "because it will be the standard for 80% of the world market, " says Lee Jung Sik, vice president for LG's bidding unit.

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It's tri-band GSM, EDGE and W-CDMA, so you can stay connected from pretty much anywhere, as quickly as possible.

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The new LTE technology boosts mobile data transfer speeds by 7-10 times over the performance of most W-CDMA networks.

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