abstract:VRM, or vendor relationship management is a category of business activity made possible by software tools that provide customers with both independence from vendors and better means for engaging with vendors. These same tools can also apply to individuals' relations with other institutions and organizations.
The VendorRelationshipManagement (VRM) community could bring another shift as start-ups begin invading this space, switching the emphasis to managing personal data assets on behalf of users.
And, that power will only grow with the advent of vendorrelationshipmanagement, a new field that promises to fully empower customers in taking full control of their information.