Based on an analysis of brand evaluation in terms of marketing, th is paper introduces fuzzy method in evaluation of brand value so as to help improve the management of brand assets.

本文侧重分析从营销角度进行的品牌评估，采用模糊综合评价方法，评估企业品牌价值，帮助企业提高品牌资产管理工作。

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This article embarked from the value chain theory, after analyzed the marketing value chain and melted the lean theory into it, I proposed the lean marketing theory based on the value chain theory.

本文从价值链理论出发，在对营销价值链做出深入分析之后，将精益理论巧妙的与之结合，提出了基于价值链理论的精益营销理论。

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Cooperative network based on value chain should realize seamless marketing management.

价值链基础上的合作网络需要实现无缝营销管理。

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Major consumer internet and financial services companies are also highly motivated, as they see a path to greater advertising and promotion-based revenue if they can demonstrate more marketing value through closing the loop.

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The Toyota event is "great for the Digg brand because it credentializes the platform and gives them news value, " says Adam Hanft, a brand strategist with New York-based marketing firm Hanft Projects.

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AgilOne is a cloud-based analytics company whose mission is to help other companies get more value out of their customers and their marketing spend through the use of machine learning algorithms.

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