"It's creative repackaging of stuff that's been around for a long time--one of the most successful marketing efforts of the last decade started by Gallup, " says Edward Lawler, professor of management and organization at the University of Southern California's Marshall School of Business.

FORBES

"Here you have one of the strongest brands in sports putting itself in a position where the integrity of a game has been called into question, " David Carter, executive director of the sports business institute at the University of Southern California's Marshall School of Business, said of the resulting furor among football followers Tuesday.

WSJ: NFL Blindsided by Ref Furor

"You need management that is comfortable giving up some say, and let's face it, human nature isn't all programmed that way, " says Ed Lawler, a management professor and director of the Center for Effective Organizations at the University of Southern California's Marshall School of Business.

WSJ: My Colleague, My Paymaster