It did for Paul Marr, who works for an advertising agency in Vancouver and recently found $120 in unexpected fees on his Allegiant Air ticket.

温哥华一家广告公司员工Paul就是例证，他发现自己的Allegiant Air航空公司机票中多了120美元意料之外的费用，于是试图通过正规渠道联系航空公司。

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He also says his collection has inspired his advertising work in unexpected ways.

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Slate last month laid off a handful of editorial staffers, citing unexpected "head winds" in advertising.

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As well as soothing his soul, running has also brought Singh unexpected fame -- he appeared in an Adidas advertising campaign along with soccer superstar David Beckham and boxing legend Muhammad Ali in 2004.

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