They see a systematic psychological breakdown - as a species we're just really bad at understanding costs that come later on.

他们发现人作为一个物种，有一种系统性的心理崩溃缺陷。我们对将来的出现成本有着非常差的认识。

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A business unit level assessment has the same goals as the corporate level: understanding business processes, business drivers and strategy, costs associated with software development activities.

业务单元级的评估与公司级有相同的目标：理解商业过程，商业驱动和策略，与软件开发费用有关的活动。

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Managing problematic clients is an art that requires practice. It’s also something that requires a reasonable understanding of trade-offs and sunk costs.

管理有问题的客户是一门需要实践的艺术，也需要对权衡和沉没成本有合理的理解。

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In a global economy, understanding regulatory costs and their job impacts is even more urgent.

FORBES: Regulation Vs. Jobs: Assessing The Employment Impact Of Rules and Regulations

Not understanding the costs of the 401(k).

FORBES: Why 401(k) Plans Are Doomed From The Start

In the end, the value of the cloud can only be realized if a sophisticated understanding of the costs and capabilities of the cloud and married to a sophisticated understanding of the way the processes can and should create value.

FORBES: How CIOs and CTOs should Improve their Businesses with the Private Cloud