Understand your audience.

了解你的观众。

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Successful implementation depends on how well you understand your audience.

成功实施取决于如何好，你了解你的听众。

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But the real moral of this story is understand your audience and then build to the experience they would expect.

但这个故事的真正意思是要理解你的用户，然后构建他们期望的体验。

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First understand the objectives of your target audience, then design and position your sustainable product or initiative in such a way that it helps them achieve their objectives.

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This is the potential to be discovered by others and the potential of helping new stakeholders in your target audience understand how you can help them address their pain points.

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It is NOT like having a real conversation. (Live TV and radio interviews are slightly more like live conversations, but even still they are not exactly the same.) In a real conversation, you have context, you understand the context and usually your audience understands the context.

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