...转效果不是 没有人怀疑(Gribbon,1976),而此说法又可以用交叉补贴(cross.subsidization) 与统一品牌(umbrella branding)来诠释。
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Umbrella Branding Strategy 策略
Uses: Rose vase umbrella is a practical gift for a woman heart is ideal for brands branding for female customers, sales and marketing, customer gifts and rebate;
用途:玫瑰花瓶伞是一款让女人心动实用的礼品,非常适用于品牌企业针对女性顾客的品牌宣传、促销推广、顾客馈赠与积分回馈;
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Second, by branding the Fire under the Kindle umbrella, Amazon risks confusing and alienating its focal customers.
FORBES: Sifting Through the Ashes: The Kindle Fire and Customer Centricity
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