Toyota promises to bear the cost of the recall and related services, and dealers don't pay a cent for the recall either.

丰田承诺将会承担所有汽车召回的费用和相关的服务费用，供货商们也不用对这次召回措施付出任何费用。

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"This was just the latest recall problem for Toyota," said Spinella. "Word of mouth is the key for all of this, and always has been."

“这对丰田而言只是单纯的召回问题，”Spinella说“人们对这件事的口耳相传才是事态扩大的关键。”

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He estimates that the direct costs to Toyota from the recall and factory stoppage are in the 50 billion yen to 60 billion yen range.

他预计丰田因召回和工厂停产而产生的直接成本在500亿- 600亿日圆。

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A recall late last year involved floor mats that Toyota said could cause the accelerator to get stuck.

VOA: special.2010.02.05

But this week,lawmakers released a company document showing Toyota had saved one hundred million dollars by negotiating a limited recall over the issue.

VOA: special.2010.02.26

"It's Toyota's biggest such recall.

VOA: special.2010.02.05

This latest Toyota recall follows less expansive recalls announced by General Motors, Honda, Hyundai and Lamborghini just within the past three months.

FORBES: New Toyota Recall: Massive But Not So Dangerous

Despite the headlines, it's not clear that Toyota's recall numbers are any worse than those of the other carmakers.

FORBES: Consumers don't seem bothered by a rash of recalls.

The patent dispute is just another headache for recall-plagued Toyota and, potentially, for the whole car industry.

FORBES: OutFront