But for investors who find buy-and-hold hopelessly boring and index funds tooplain to bear, ETFs offer a relatively safe alternative when used in moderation.
Not quite, the Lumia 900 has its strengths, coming mainly in the form of optics, but it's the overall package and performance that's simply tooplain, too ordinary, too dependable to merit the haughty flagship halo it aspires to emanate.
The religious symbolism in some of his photo-calls the 2001 election campaign launched in front of a stained-glass window, last week's image of khaki-clad troops in a khaki desert, with Mr Blair in bright white shirt, arms uplifted is all tooplain.