I knew that one of the best ways to avoid research traps and biases is to follow individuals for their whole lives and see which characteristics influence subsequent qualities, behaviors and outcomes.

我认为避免研究陷阱和偏见的最后的方法之一就是跟踪个体的整个生命过程。来看哪些特征影响后来的品质，行为和结果。

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If they cannot open themselves up to me, I will likely not influence them in the way I need to encourage them to change their behaviors, which will, hopefully, change the behavior of their children.

FORBES: Lemon Squares and the Acceptance Thereof

The objective now is to improve relationships and communication with Hispanic consumers, influence their buying behaviors online, and leave a targeted value impression that creates customer conversions.

FORBES: Big Data Shows The Growing Influence of Hispanics Will Change Business Models