The first company to create a category, define a new product, bring a new technology to a market, or exploit a novel distribution strategy does have short-term pricing power.

第一个公司创建了一个新类别，定义了一个新产品，带来了一项新技术，或利用一种新的销售策略确实有短期的定价能力。

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Likewise, it would be very easy to create a category that deals exclusively with your client's important business metrics, for example, ROI, click-through rates, conversions, or repeat customers.

同样，你也可以很容易地创建一个类别来专门处理你的客户的重要商业指标，比如，ROI，点击率，转化量，或者重复顾客数。

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In addition, you can assign responsibility for a particular category or term to a steward when you create or edit the category or term.

另外，在创建或编辑类别和术语时，也可以为它们指定专员。

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Understandably, it would be difficult to create a new category each year yet Apple did update all product lines in 2012.

FORBES: Is Apple Really a "Has Been" Technology Titan?

If you were to create a separate category for Fox News and MSNBC though, social media would likely fall to second place on the negativity scale.

FORBES: Pew: Social Media, Especially Twitter, Relentlessly Negative Place for Election Talk

The Court has not used the equal protection clause to create a new category of people who need extra legal defenses in three decades, largely because doing so disrupts the ebb and flow of the ordinary political process.

WSJ: Review & Outlook: Marriage and the Supreme Court