But a survey of advertisers and media buyers by ad researcher TNS Media Intelligence says in 2010, that same commercial is selling for between $2.5 to $2.8 million.

VOA: standard.2010.01.27

General Electric ( GE - news - people ) network, according to TNS Media Intelligence.

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Then she compared the rankings with, among other things, the daily advertising budgets for Hollywood movies, as reported by TNS Media Intelligence.

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According to TNS Media Intelligence, which tracks ad spending, total ad revenue for the two award shows fell 16% and 17%, respectively, from last year to this year.

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