The party's so-called "clean break" strategy worked for it in Barnsley last year and party managers are pinning their hopes on the same strategy retaining its neighbouring South Yorkshire stronghold of Rotherham.

BBC: Rotherham by-election: Walkout over Labour candidate

In a lot of ways, we were fortunate to fit well with their strategy at the time, and in the end, we worked with EA Partners because they were the most flexible in terms of giving us the creative freedom we needed to make the game.

FORBES: The Niche Market

The blame-Congress strategy worked for Truman because he gave the Republicans an opportunity to pass their legislation and work with him.

FORBES: Obama's Truman Strategy Will Not Work