Donald Trump gets a premium for his Manhattan apartments because he has propagated the notion that a Trump building is superior to comparable property across the street.

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' But we have the best location, the best building and most of all, we have the Trump brand.

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"The residency requirement for places like Trump SoHo is 120 days and it makes getting a mortgage tough - the building still has hundreds of unsold units, " said Arak.

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