By devising a strategy for storage allocation and distribution based on the business value of data, the theory went, we could reduce quantities of expensive high-end storage and thereby shrink costs.

其理论在于，以数据的商业价值为依据，制定存储分配和发布策略，从而能够减少昂贵的高端存储设备的数量，这样也就缩减了成本。

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That is because the whole messy business involves elements of behavioural psychology as well as the laws of mechanics, control theory and fluid dynamics.

因为该理论牵涉的领域庞杂，包括行为心理学、机械学，控制理论学和液体动力学。

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The book is full of detail about the rise and fall of firms, technologies, and industries, but it does not rise to the status of a theory of business cycles.

此书充斥企业、技术和产业起落的细节，但没有上升到经济周期理论的地位。

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The core of Keynesian theory is the restoration of business confidence by providing a pleasant surprise to compensate for the unpleasant shock.

FORBES: Shock horror - the Olympics are not Keynesian

More specifically, rather than provide a long manifesto of the theory behind lean startup, Udacity breaks down the process of launching a business into practical steps for systematically testing hypotheses and developing a business plan that will actually work.

FORBES: The Formula For Entrepreneurial Success Defined

The principal one is that, when considering all of the participants' overall costs of reducing emissions, economic theory and now business practice teaches us that a carbon trading approach is the least cost way of meeting the environmental objective.

CNN: Your ask the expert: Carbon trading