...Chapter 1 物流管理导论 1-3 人类经济活动的型态由以往重视生产的时代(The Production Era)渐进为重视销售的时代(The Sales Era) 二次大战后,再演变成重视行销的时代(The Marketing Era) 在整个管理研究领域中,物流是个相当新的领域,有 些公司甚至到现在仍...
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the sales orientation era 销售导向时期
Firstly, analyzes the evolvement progress of supply chain from the sales era, the purchase era to the massively customization manufacture era.
首先分析比较汽车产业供应链从销售端、采购端和面向大规模定制的汽车集成的演变过程。
One Depression-era pattern in female spending was the 25 percent increase in cosmetics sales.
经济不景气女性消费萎靡的时候,化妆品的销售却有了25%的增幅。
Through analysis of new economy giving a challenge to traditional branch sales channel, the network sales' necessity and tactics at new economy era are proposed.
通过对传统分销渠道受到新经济挑战的分析,提出了新经济时代进行网络营销的必然性和策略。
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