... 瑞夫斯 罗瑟瑞夫斯:细心孕育USP 理论 有人曾经这样评价广告大师罗瑟·瑞夫斯的名著《实效的广告》(The Reality of Advertising):"若说这本书是瑞夫斯花了10 亿美元写下的,也不 为过。
基于66个网页-相关网页
Tobacco companies use packaging and other advertising techniques to make tobacco appealing, while distracting consumers from the harsh reality of how tobacco destroys health.
烟草公司利用包装和其它广告技术使烟草有吸引力,同时使消费者忽视烟草如何破坏健康的严酷现实。
Advertising is often viewed as the most prominent aspect of the Internet, but the reality is that its effectiveness is becoming near impossible to gauge.
广告通常看作是互联网最突出的方面,但事实上它的有效性已经变得几乎不能察觉。
In it he takes swipes at advertising, pop psychology, public relations, suburban life, the dotcom boom, reality TV and many of the things we take for granted.
书中,他抨击广告、大众心理学、公关、郊区生活、网络热潮、真人秀和许多我们习以为常的事物。
应用推荐