... What are some brain hacks that a neuroscientist or a psychologist knows that most people don't?哪些用脑秘诀大多数人不知道只有神经学家或心理学家知道？ The Psychology of Persuasion说服心理 Everyone has to engage in some form of persuasion throughout most of their life. Whether you are deciding with friends where to eat lunch or convincing a boss you deserve a promotion, you can always benefit from knowing the secrets of persuasion.每个人一生中大部分时间都会有说服别人的经历。无论是和朋友决定午餐地点或说服老板该给你升职，知道说服的秘诀总能给你带来好处。 ...
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"Social norms are primitive and elemental," says Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion.
“社会规范是原始的、基本的。”《影响力：说服的心理学》的作者罗伯特·恰尔迪尼博士说。
Most consider it the single best book on the psychology of persuasion.
很多人认为这是最出色的说服心理学图书。
Dr. Robert Cialdini was a professor of psychology and is the author of ‘Influence: The Psychology of Persuasion’.
罗伯特•恰尔尼迪教授是一位心理学家，《营销力：说服术的心理学分析》的作者。
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