I said earlier, high click-through rate is one of the principles of advertising into the content.
我在前面说过,高点击率的原则之一就是把广告融入内容。
Principles in advertising translation stress on conveying the communicative function of Ads so as to accomplish emotional transmission.
广告的翻译原则强调再现广告的传播功能从而达到情感传递的目的。
This paper mainly gives an analytical account of the presentation of linguistic features and artistic techniques in English advertising texts from pragmatic principles and consumers' psychology.
本文着重分析英语广告语篇的语言艺术特征与技巧在语用原则和消费者心理上的体现。
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