If you're not passionate you look at the mountain, realize how big it is, say "Screw it, I don't give a — anymore," and then tell your friends and family that the mountain was too high.

如果你对看到的山没有激情，发现它原来这么大，于是说：“算了，关我屁事”，那么就告诉你的朋友和家人说这座山太高。

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Passionate corporate culture will stimulate the team to make more wonderful artworks to management teams, teams of designer, customers and friends like a honeycomb.

激情的企业文化，将为更多的管理团队、设计师团队、客户盟友酿造一篇篇“甜蜜”的事业。

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It means being able to create a community of passionate readers who can help spread the word about your books amongst their friends.

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