Along the way, the lamp can be more people, men and women, old and young, they happily juggle said laughing, the whole city is a festival atmosphere.

一路上，看灯的人可多了，男女老少都有，他们兴高采烈地边说边笑，整个城市一派节日的气氛。

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And though 2007's "No Country for Old Men" didn't win the festival's big prize, the buzz surrounding the film after its Cannes showing was instrumental in carrying it to a best picture win at the Oscars.

CNN: Cannes exposure is no guarantee of success