So what is Astrix' appeal, "Maybe we identify with the imperial pretensions,"

VOA: standard.2009.10.22

Scottish Labour's Richard Simpson said he was delighted that the "last ditch and desperate appeal" by Imperial Tobacco had been "thrown out" by the Supreme Court.

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According to social historian Joe Moran, author of Queuing For Beginners, the notion that imperial measures embody tradition and reassurance accounts for much of their appeal to the British.

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Although the Supreme Court has ruled in favour of Imperial, Sumatra Tobacco has launched an appeal.

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