Star sightings have become increasingly commonplace in the Big Easy, from seeing Scarlett Johansson in thegrocerystory to having A-list neighbours such as Nicolas Cage and Sandra Bullock.
She does this now rather than ferry her doddering mother (a feisty Frances Sternhagen) to thegrocerystory or chitchat with her husband (a sad sack John Ellison Conlee) or hover over her daughter (a solid Phoebe Strole).
Now a grocerystory is getting in on the act, and not just because it wants to inject its aisles with a bit of glamour--it makes cold, hard business sense.